Vision and values

Our vision

Cumberland Council takes a fresh approach to the delivery of inclusive services that are shaped by our residents and communities.

By enabling positive outcomes for health and wellbeing, prosperity and the environment we will fulfil the potential of our people and our area.

Our aim

Our aim is to improve the health and wellbeing of our residents.

It is at the heart of everything that we do. We want them to be happy, healthy and safe throughout their lives. We will promote independence, but also make sure we provide help early when needed. When people are vulnerable, our services will support them to live well.

Our central aim of improving the health and wellbeing of our residents is supported by a focus in four key areas.

By prioritising addressing inequalities, local economies that work for local people, environmental resilience and the climate emergency and delivering excellent public services, we can make an impact on the factors that improve health and wellbeing.

Our work in these areas is underpinned by consistency in service delivery that is defined by the Cumberland Approach. By ensuring we:

• provide accessible and trusted services that listen, involve and engage
• are driving change, learning and improving
• we demonstrate leadership whilst working collaboratively
• think local first and sustainably; focus on prevention and early intervention

Our values

We believe passionately in the delivery of excellent public services. To do that we need to be clear about the values and behaviours that we need to drive change and achieve our high standards by being:

• compassionate
• innovative
• empowering
• ambitious
• collaborative